Okay, that’s all for the Scale King Method I always use to scale up my campaigns.
Let me summarize it so you’ll understand the whole process better.
First, we have to know our numbers. We have to calculate our net profit, the max cost per purchase, and the maximum spend for zero purchases.
With these numbers, we can create automated rules to save us from big losses.
There are four main rules we have to create: the stop loss (by checking the cost per purchase; the stop loss (when there is no sale); the safety net; and the restart rule.
These rules will help us turn off non-performing ad sets, turn on good ad sets for which Facebook fires its pixel slowly, and turn on all ad sets for the next day.
When everything is properly set up, we can start scaling our campaigns.
I usually start testing by creating 1 campaign with 5 ad sets. These ad sets will have different Facebook Interests and similar audience sizes.
I set the daily budget to $100. I start with a $100 budget on the first day because I want to check whether the product can be scaled with a BIG budget or not.
I call this campaign a Multiple Facebook Interests Campaign, because all the ad sets inside this campaign have different Facebook Interests.
I let this campaign run for a day, then check its performance.
If the average cost per purchase is very low (like 60-70% of net profit), then the product is ready to scale.
If the cost per purchase is high, like 80-90% of net profit, you might want it to run for one more day. If the cost is lower, you can scale. If not, it might be better to move on to the next product.
Then, I’ll duplicate this campaign and set its daily budget to $300.
Next, I’ll choose an ad set that performed well yesterday and create a new campaign.
I’ll use the well-performing Facebook Interests to create the new campaign. This campaign will have 5 ad sets with THE SAME FACEBOOK INTEREST.
I call this campaign the Single Facebook Interest Campaign.
If you have many winning Facebook Interests, you can create many campaigns. Create one campaign with 5 ad sets with one Facebook Interest.
Set the daily budget for each campaign to $100.
The last thing you have to do every day is to create a new Multiple Facebook Interests Campaign with new Facebook Interests to expand the audience pool. Also, set the daily budget to $100 for this campaign.
The next day, you’ll do the same thing you did previously:
- Duplicate the Multiple Facebook Interests Campaigns
- Duplicate the Single Facebook Interests Campaigns
- Create new Multiple Facebook Interests Campaigns (from the new Facebook Interests)
- Create new Single Facebook Interests Campaigns (from the winning Facebook Interests)
And increase the budgets for the new campaigns.
For the TEST campaign, use a $100 daily budget.
For the first duplication, use a $300 daily budget.
For the second and following duplications, use a $500 daily budget.
You’ll have many winning campaigns with a $100-500 daily budget running for your products, and you’ll make tons of sales fast.
After you’ve scale your campaigns for a while, you’ll notice that overall costs will keep increasing. This is normal when you scale up.
What you have to do is to pause some ad sets or campaigns whose performance is dropping.
I usually start by pausing some non-performing ad sets. This will make the campaign direct more budget to better ad sets and reduce overall costs.
If things don’t get better, I’ll reduce the campaign budget by 20% for 2-3 days. About 50-60% of the time, performance will improve after we lower the budget.
It’s like Facebook realizes that we’re unhappy with the campaign’s performance.
If the performance continues to drop, pause the campaign, duplicate it to a new campaign, and let it run for one more day.
If it’s still not better, it’s time to pause that campaign permanently and start looking for new winning products to scale.
This is how I scale up my Facebook Ads campaigns from ZERO to 5-figures a day in a short period.
I hope this will help you create your own 5-figure days, too!
