Prelude

Welcome to the Over-the-Shoulder section!

This is the section where I’ll show you what I did to scale my Facebook Ads campaigns to earn over 5 figures a day within a short few days.

I’ll select some of my top products to show you in this journal. You’ll see how much I spent and how much I made from these products.

Please note that the way I managed my campaigns will be slightly different than the scaling method I’ve taught, especially in the first few days.

I ran many campaigns before coming up with the scaling method described in the previous section.

Also, sometimes I see the numbers and take a different action.

For example, when I see the cost per purchase (CPP) is very low, like $5 per sale, I might duplicate the campaign and set a very high daily budget.

That’s normal. There is no fixed strategy for running Facebook Ads. We can adapt it to different situations. I’ll explain what I did and why I did it in each daily log.

Please also note that the numbers in the screenshots I showed in this journal log might differ slightly from the stats I noted.

I noted the stats after the campaigns finished running each day. But I captured screenshots as I wrote this journal log. It’s a different time, so the numbers might be slightly different.

Anyway, that’s not a BIG thing to be concerned about.

What I’d like you to focus on is how I ran the campaigns and made decisions in each situation. You can see what I did to hit 5-figures a day, and adapt my method to your campaigns.

Soon, you’ll be making 5-figures a day as well!

Okay, now it’s time to get started.